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Ask our Expert!

Please leave your contact information, and we'll call you back. We can discuss how to improve customer satisfaction, design and test an MVP, create an attractive and competitive product design, conduct a UX audit and implement relevant changes, or streamline a purchase path.


Designing and testing an MVP

Are you working on your product’s MVP and are in need of responsible specialists to take care of UX and UI? Do you want to make sure what functionalities your product should have, and that decisions concerning it will be made efficiently, based on user validation and conversations with your team?

Projektowanie i testowanie MVP w gronie specjalistów. Projektowanie i testowanie MVP może przebiegać zarówno offline, jak i online.
Process behind designing MVP’s

Project assumptions

We will confirm the strategic assumptions, create extensive lists of functionalities (so-called “wish lists”) for your product, and fill in the blanks through desk research.


Buy a feature survey

This exercise imitates the “purchase” of product functionalities. It illustrates the decision-making process that can occur in real life and helps prioritize the functionalities needed to create an MVP.


UX design

We design the Information Architecture of your digital product, user flow, and layout of interface elements.


Creating the product brand

We will create comprehensive branding for you. At this stage, among other things, the name, logo, typography, look&feel, and tone of voice will be created.


UI design and UI Kit creation

We will create a graphic design of the interface’s elements, and a library of rules and components ready to implement.


Usability tests

We will prepare and conduct usability tests with your users. Both quantitative tests, such as surveys, and qualitative tests.


Implementation consultations

We will consult during the project’s implementation.

Team designing and testing the MVP

Radek Rejsel

Co-founder | UI & Strategy Designer

Marta Jakubowska-Sobczak

UX Designer & Researcher

Najczęściej zadawane pytania

The duration of an MVP design and its testing will depend on the complexity of your idea. To help you estimate the duration of each stage, we have prepared some tips in our Case Study for startups. Visit the portfolio section and find a project similar to yours – this will help you determine how long it might take to work on your idea. Remember that the time required for completion also depends on the project scope – together, we will adjust all project parameters to the deadline to fit within the designated time.

Designing and testing an MVP is a well-defined and contained scope of work that is accounted for in the cooperation model based on estimated hours. The rate is established upfront at the beginning of the project, taking into consideration the number of specialists involved in the work.

Yes. Schedule a consultation with our expert, and together we will determine the project scope for your MVP.

We conduct both quantitative research, such as landing page campaigns, surveys, preference tests, and qualitative research, such as in-depth interviews and usability tests.

If you already have users of your product, the best solution is to recruit them for research from your database. If you don’t have them, we can help by using the services of a recruitment agency or by finding volunteers ourselves, for example, by searching for them in thematic groups on social media (as in the DIP case).

Each of our research reports categorizes user problems – from the most irritating to those that can be fixed at a later stage. With such a structured report, we can immediately see which changes in your product are a priority. Together, we determine the order of implementing changes.

Yes, we use daily, weekly, planning, and retro in our work. Our designers are accustomed to this form of work, so they can successfully join your Scrum team.

Yes, we have designed two cooperation models that make this possible – Dedicated Team based on a subscription plan or a Design Lead on an hourly basis. They both involve our designer becoming part of your team.

Yes, we always appoint one senior-level person who oversees your project. They can benefit from the experience of other team members: specialists in user experience design, experience strategy, UI and design systems design, and quantitative and qualitative user testing. We also deal with branding, animations, and UX writing. We do not provide development services, but we can oversee it.

Mikołaj Moszyński, opinia naszych klientów.

“ZIMA allowed us to look at the client’s needs from a perspective that was previously unknown to us. They question and investigate everything to ensure that the client won’t question anything later on. Thank you.”

Mikołaj Moszyński

Develops FoodTech startups

“From the very beginning of working with Zima, I felt I was working with individuals who understand my needs. Zima’s team is open to feedback and willing to make changes. The created project meets my expectations. Upon finishing, I felt that something truly unique was created. However, while the results are impressive, the process is often more important, I myself feel I have learned a lot from it. I highly recommend working with Zima, especially if you value relationships, good communication and transparent cooperation.”

Ada Lal

Food influencer

Ilona i Radek nadzorują powstawanie MVP.

Let’s design it together!

Schedule a consultation with us. We will be happy to speak about your business needs, goals, and challenges. We’ll suggest a cooperation model most suited to your organization and provide you with a quote.