Startups
Product Discovery
Do you have a vision of a product? Do you need to refine and verify it with potential users? Product discovery is a sprint in which, based on iterations with the user, we develop the most important functionalities that are key to the success of your product!
Desk research
We will deepen our knowledge about and around your idea. We will learn about current trends, market opportunities, benchmarks, analogous solutions, available technologies, and legal constraints related to your product.
User empathy
We will describe target audience segments, their characteristics, and hypotheses to be validated. We will create buyer personas that will serve as a basis for further work.
Customer journey and user flows
We will map the entire user journey of using your product. The we will describe the problems we noticed while interacting with the product.
Value proposition and ideation
During a creative session, we will jointly generate and select solutions that address the most important needs of your customers.
Rapid prototyping and testing
We will create rapid prototypes representing the solutions most important elements. We will test them with representatives of valid segments to check whether the solution is interesting to them and whether they would be willing to pay for it. During testing, we will also check for any flow errors.
POC requirements
Finally, we will summarize and create requirements for the Proof of Concept.
Product Discovery Team
Marta Jakubowska-Sobczak
UX Designer & Researcher & Team Leader
Joanna Sabak
Senior UX & Service Designer
Radek Rejsel
Co-Owner | UI & Strategy Designer
Frequently asked questions
Product Discovery can take anywhere from one to six months, depending on the complexity of your idea. To help you estimate the duration of each stage, we have prepared some tips in our Startup Case Study. Check out our portfolio tab and find a project similar to yours – this will make it easier for you to determine how long it might take to work on your idea. Remember, the time required for completion also depends on the scope of the project – we will work together to adjust all project parameters to the deadline, so we can stay within the designated time.
We offer a Dedicated Team cooperation model which is based on a subscription plan. With a fixed monthly rate, you can avoid unforeseen costs. The rate is determined based on the scope of the project and the level of engagement required. Read more about this model in our cooperation models tab.
Yes. During our first meeting we will define your needs and suggest a suitable range. If you only require one element from the whole process, we will design it for you.
Yes. We understand startup dynamics and know that sometimes we need to pause ongoing projects. Our contract provides for a pause in the delivery of services during which you will not incur any additional costs.
Yes. We always assign a senior-level designer to oversee your project. They can leverage the expertise of other team members: specialists in user experience design, experience strategy, UI design, design systems, quantitative and qualitative user testing, as well as branding, animation, and UX writing. We do not provide development solutions but can oversee this stage.
At Zima, we use selected elements of Scrum. We have daily stand-up meetings, weekly planning, and weekly progress updates. Our designers are familiar with this form of work and can easily join your Scrum team.
Yes, we have designed two cooperation models that make this possible – Dedicated Team based on a subscription plan or a Design Lead on an hourly basis. They both involve our designer becoming part of your team.
“ZIMA allowed us to look at the client’s needs from a perspective that was previously unknown to us. They question and investigate everything to ensure that the client won’t question anything later on. Thank you.”
Mikołaj Moszyński
Develops FoodTech startups
“From the very beginning of working with Zima, I felt I was working with individuals who understand my needs. Zima’s team is open to feedback and willing to make changes. The created project meets my expectations. Upon finishing, I felt that something truly unique was created. However, while the results are impressive, the process is often more important, I myself feel I have learned a lot from it. I highly recommend working with Zima, especially if you value relationships, good communication and transparent cooperation.”
Ada Lal
Food influencer
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