How not to get lost in the crowd? Try competitor research.

Why does competing with competitors often not give you an advantage? If we are all the same, the customer doesn't care which brand he chooses.

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Such an impasse has long been experienced by the mobile telephony or banking industry. All offers look similar, the products work the same. The only thing that can compete with the competition is the price. And this path has its own obvious boundaries.
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This situation is called market averaging, which, if it is natural in the context of the industry, can be very threatening for our product. Looking at our field of activity, we must ask ourselves two questions: “What is the market standard?” and “How can we stand out?” Why does Patagonia, one of the many manufacturers of jackets and sportswear, stand out from the competition? Their products have a high standard, consistent with best practices. But in addition, the company strongly emphasizes that they are produced sustainably and give a guarantee for years, reducing the consumption of natural resources to the necessary minimum. This distinction has given them loyal customers and the indisputable status of an ecological brand.
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There is nothing to hide, we like benchmarks, comparisons, peeking of what others are doing. But to do it right, you need to look for real benefits and avoid dangerous pitfalls. Have you ever wondered why cars have two lights? It's simple: in the days of carriages, two horses were harnessed to them, each with a separate light. In order for the car to be well associated with transport, this principle was maintained, making good use of the equestrian benchmark. On the other hand, Henry Ford himself noted that if he had only adhered to the market standard he would simply produce... faster horses.
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A powerful innovation would not have happened if Ford focused on refreshing old ideas. Besides: since there was technology to build an engine, sooner or later someone would have come up with this brilliant idea. Wouldn't it be better for us to be such geniuses and jump out of a line of horse breeders like us?
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Book — https://agaszostek.com/ksiazka-umami
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And you can learn more about how to be wisely inspired by the actions of your competition from Hero Card — “Are you consciously inspired or blindly copying? (Aga Six)”
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Do you want to investigate the situation of your business? You can take the first step today. Talk to our expertswho will be happy to answer your questions. No strings attached!