How can UX/UI design help solve your business problems?

Running a business has always gone hand in hand with a lot of problems to solve. Today, the market for digital products is even more competitive, and the requirements and needs of customers change quickly and often. Businesses must therefore look for innovative ways to attract and retain customers.

Let's see what are the main business problems companies with a digital product. And how it can help you solve them UX and UI & Design Strategy.

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Why is UX design important for business?

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Looking for ways to increase in profits, you often invest in marketing campaigns on the first impulse. You optimize the sales path and constantly work to improve your product or service. You seem to understand the market. You seem to know your product from the inside, and yet The numbers don't match.

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Or maybe only you enter the market with a digital product and you don't know where to start?

The world of digital products is an ever-changing ecosystem, which can surprise even a seasoned gamer. Add to this the changing preferences and behaviors users who are drowning in an excess of information and products offered to them and you have an explosive mixture.

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This is where they come on the scene UX & UI design and research.

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Top 4 business problems that UX can solve

Do any of these points sound familiar?

You want to be a few steps ahead of the competition, but you're afraid financial losses or misguided ideas in the case of too risky moves?
You have ideas for a new product, but feel that you and your team don't have competences and/or time resources to create a digital product from scratch?
You bet on innovation, but you don't quite understand the needs of its customers? Don't you get regular feedback from users?
You need Holistic approach to UX and UI to all the processes you work on? Someone to consult your ideas?
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All these problems can be solved by UX and UI. They are like vessels connected, and the solution of even one aspect can contribute to the improvement of the situation in another place.

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Let's look at the four main problems and their solutions.

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Low conversion

User experience

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Conversion rates to be or not to be for a digital product. On the other hand, one of the most important factors influencing conversion is the user experience on your website or app.

Good UX is the difference between whether your users stay on the site longer or leave immediately and never come back. Making it easier for customers to find what they are looking for, Generate more sales and revenue.

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Showing values

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In the case of companies operating in SaaS model, it is crucial that the user understands as soon as possible what value your product gives them. You don't want a situation where a bad app makes users unsubscribe despite the fact that your service suits them.

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Inadequate user data

Do you collect user data, but it turns out to be inadequate? It can be helpful to use the services of an agency that will deal with the processing and organization of data about the collected users.

It happens that only We seem to understandwho they are and what our user wants. We have been working on our product for a long time. We did market research. We did pretty well for a couple of years.

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Till it comes moment of stagnation.

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At some point, we may find that our information They are no longer adequate. Or how we see our user is more wishful thinking than fact supported by data.

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Get to know your client

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UX designers can explore and understand needs and motivations of users. The exact data you will get, along with Insightful market research will help you:

Know the competition and their products
understand the trends that govern the market and in which direction they will go next
reduce the risks associated with the design and marketing of new products
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For more information about your client, Better business decisions. Better business decisions are higher revenues.

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Lack of differentiation from the competition

There are only a few reasons that can stop you from deciding to use the services of a UX agency.

If you want to be a leader, you have to offer something What no one else offers. But, in order to do this, you must first understand what the competition offers (how to do this wisely we discuss in this episode of the podcast) and compare it with user data. Finding a differentiator is therefore strongly related to the problems we discussed above.

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In a crowded marketplace, every detail can be the difference between standing out and blending in with the crowd. By investing in UX design, you can create unique, memorable experiencethat will differentiate your company from the competition.

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Smart UX and in-depth research data, will affect this, Is it you who will chase others away or they will chase you.

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Lack of appropriate competencies in the company

Many business problems in UX can be solved with services from UX/UI agencies

Creating digital products requires the right skills and experience. Few companies starting with a digital product have people in their team who will be able to take care of Not just the technical aspects new product, but also skillfully launching it on the market.

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Inaccurate market research, lack of usability research or lack of UX optimization of the website/application increase the risk that investment into a new product will not return.

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The support of a UX expert doesn't have to be the same as hiring someone full time. For example, in our agency, you can use the expertise of a specialist in subscription, or in hourly and project model. On site in Warsaw or remotely!

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What solutions can we offer?

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Here are some examples of the services of our Warsaw UX/UI agency that would solve the problems we have discussed.

UX/UI Design — We will design the best experience for users of your app, service or website.
Recherche & analyse — In-depth research and analytics to help you understand user needs and behaviors.
Design thinking — We will help you create innovative products and services that meet the needs of your customers.
Branding & identiteit — Comprehensive branding solutions, developing brand strategies and creating marketing materials.
UX/UI Consulting — Consulting and consulting in the field of UX/UI design and optimization of the user experience.
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Summary

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We know that budgets are always tight to the last button and leave little room for maneuver. However, when working with a digital product, it is worth Invest in UX from the very beginning, so as not to count losses later.

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The company's business problems are worth looking at Holistic way. The solution often turns out to be not only process optimization, but also comprehensive the look of someone from the outside. Someone who will be able to draw the right conclusions and change what has eluded us so far.

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You can take the first step today. Talk to our expertswho will be happy to answer your questions. No strings attached!