44. AI in marketing - support or deception? 🎭 AI tools and use at work
Controversy over the use of AI in marketing.
[🇬🇧 Sorry, this podcast is being hosted in Polish 😕]
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In this episode:
Is social media heading to a point where artificial intelligence will replace content creators?
The conversation was inspired by a popular post on LinkedIn, in which the creator was criticized for using ChatGPT to write a publication, and her post was described as “97% a product of AI.”
What will you learn from this episode?
- the line between helping and abusing AI in marketing
- analysis of the adoption curve of new technologies
- AI loopholes: should labeling of AI-written content be mandatory?
- How does Zima apply AI to UX design and creative processes?
⚒️ Tools we use:
- ChatGPT: support in generating content and editing texts, searching for concepts, organizing statements
- Perplexity AI: tool for quick research and verification of information, searching for sources, pulling a short summary of long reports/articles
- MidJourney: creation of graphics, illustrations and visualizations of personas - the quality of this tool has improved strongly recently, and we are fine-tuning better prompts
- Luma AI: creating videos with the help of artificial intelligence
Sources:
🟣 The inspiration for this talk was a LinkedIn post Damian Izdebski
🟣 Zuckerberg on telepathy: you'll capture a thought and share it with the world
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