Biletomat - a design that increased user engagement
We improved the look and feel of the mobile app, combining a new visual identity with a better user experience.As a result, user engagement increased significantly, and the Biletomat brand achieved its business goals.In addition, the changes to the app supported a parallel marketing campaign.
Check out what has changed and what effects have been achieved!
The Biletomat.pl app is a mobile platform that allows users to easily discover and purchase tickets for cultural, musical and sports events in Poland.
It not only allows you to buy tickets, but also provides information about what's new in the entertainment industry, making it a one-stop solution for every event fan.
Our task was to redesign the interface to improve the experience of using the application.
The implemented changes have improved the application both visually and in the navigation layer. This resulted in a longer time of interaction with the product and a greater involvement of users.
Improved navigation and better display of events for which tickets can be purchased directly in the app resulted in a 14% increase in the number of clicks on “Buy Ticket” leading to a purchase.
Auditing
UX/UI
Design System Expansion
Context of the project
We were presented with a complex challenge: not only to adapt the app to the new visual brand identity, but above all to make it more intuitive for users. The key task was to streamline the process of searching and navigating to events of interest, as well as to display the ticket offer more effectively. These changes were to translate directly into a better user experience and sales results.
UX audit
We started the process with a comprehensive UX audit, which allowed us to precisely identify areas in need of improvement. Our team conducted a detailed heuristic analysis and thoroughly studied all key user paths. We sorted the results according to the priority of impact on user experience, which allowed us to create a clear map of corrective actions.
Here are some of the bugs we've identified:
1. There is no information about the possibility of buying a ticket in the event listing - only in the event details users could find information about available tickets.
2. This lengthened the search path for the event and made it more difficult to purchase tickets. Difficult to use filters and search engine - inconsistent parameters and problems when removing them made it difficult for users to discover local events.
3. Inconsistent and poorly readable navigation - made it difficult to navigate the app and required focus.
a. Translucent elements that were poorly visible against the background of promotional photos of events
b. No fixed layout - for example, the “Back” button changed its position, which made it difficult to move around the application smoothly
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We appreciate Zima for the fast delivery of projects and a deep understanding of the IT business and its needs. The Zima team delivered exactly what we needed — they wisely chose the services we used for us.
New mobile app interface
After the analytical phase, we moved into action, starting with the design of wireframes that already took into account the solutions to the identified problems. The key to success was close cooperation with the client - every element of the project was consulted and improved on an ongoing basis according to the feedback received. We ended the process with the creation of a refined graphic design and the development of the Design System, building a solid foundation for the future development of the application.
Home - Where to go out?
Designed event discovery experience.
The homepage has the important function of presenting the most interesting events in Poland or in your area. We have divided it into sections dedicated to different functions.
The first section is designed to present the most important events from all over Poland - if there is something you can't miss, it will be shown right there.
The next section focuses on events for which tickets can only be purchased through Biletomat.pl - it's a shortened path leading straight to the ticket purchase.Further sections present events popular with concert fans alternately by music category or by cities where concerts are held.
For logged-in users, the application assumed personalization of the feed and showing events based on previous purchases and liked artists or events.
Search engine and filters
Easy to use search engine
One of the important changes was the search and filtering path of events. All related functions have been placed under the item “Search” in the bottom menu of the application. Thanks to this, the user can easily start or continue their search at any time.
Before entering your own parameters, the search engine shows the proposed concerts - these are events matched to the user's preferences - favorite artists, genres or liked places. Thanks to this, we shorten his path to reach the events that interest him.
Concert ticket always at hand - ticket portfolio
One of the important assumptions was to make it easier for users to go through ticket checks before entering the concert.
All tickets purchased through the app or website are available in the user's account after logging in.
In the application, you can easily display the ticket on the entire screen - the controller can easily scan a unique barcode. You can also lighten the screen with a single click if the scanner has trouble reading the ticket code.
Expanding the Favorites section
To build user engagement, it was necessary to improve the path of adding to favorite artists and events.
We've redesigned this process, streamlining it within the entire application. Now it works the same way to add artists, clubs or music genres to your favorites. From now on, all your likes can be managed in one place - in the Favorites tab, which is located in the bottom menu.
Designing according to Jacob's law, we used the heart icon to mark favorites - familiar to users from many other portals or applications. Thanks to the fact that it is a familiar pattern, they did not have to pay attention to learning the rules of the application, they could focus on marking their favorite artists.
Design System
As part of our project, we have expanded the existing Design System of the Ticket Machine to introduce the necessary elements, micro-interactions and improve navigation in the application. The goal of this activity was to create a consistent and effective user experience that would support the new functionalities of the application.
Creating a Consistent System Design:
Ensuring a uniform appearance and behavior of all elements of the user interface.
Adding microinteractions:
Introducing subtle animations and effects that increase interactivity and engage users.
Optimization of navigation elements:
Improved navigation to make it more intuitive and user-friendly.
Results
+34% - longer average user engagement time during a session
A better experience of exploring events, as well as the expansion of the option to add to favorites and thus - personalization of the feed - led to a longer time spent in the application at a time.
Better standalone experience with +14% more clicks in “Buy ticket”
Showing the opportunity to buy a ticket at key moments in the user's journey (e.g. when searching for events) resulted in more clicks in the “Buy ticket” that led to the purchase. Online purchase increased the number of mobile transactions by 35%.
+50% more users after 6 months of the release of the new version of the app
Changes in the onboarding process and marketing campaigns of the Biletomat brand resulted in an increase in the number of users by 50% within 6 months of the release of the new version of the app.
We applied to Zima because we were looking for an agency to help us build the MVP of the product. We were looking for a partner who would be strong in content, understand the WEB3 environment and work flexibly. We are a startup in the development phase. In less than 3 months, Zima and I developed a UX project for mobile and desktop, for Vinesia.com — a marketplace for physical NFTs (physical NFTs).
We worked with Asia, Ilona and Marta, who helped us simplify the complicated path of the investor. The designers of Zima have planned a user-friendly communication of Vinesia, which emphasizes the values of our company.
Our team worked in a design model
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