43. Is UX a premium service?How to evaluate it? | Specific arguments
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Premium means expensive. Is this really the case with UX?We discuss the 3 most common mistakes in understanding customer needs by digital product owners.
It turns out that we have different opinions on this subject.
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[π¬π§ Sorry, this podcast is being hosted in Polish π]
Listen to the podcast where you feel most comfortable.
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In this episode:
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There is a perception in the market that UX is a premium service, an expensive investment that companies opt for when they have an extra budget.
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There's no denying that UX and UI services aren't cheap.
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In this episode, we will present two points of view to finally answer the question: Is UX and UI really a premium service?
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Therefore, in the interview we compare the costs and the role that other departments have: marketing and development, which also have a great impact on customer satisfaction with the product/service.
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Is it really necessary to work with the best specialists, or will there also be a place for juniors in the team?
We will also talk about whether it is possible to foresee how the cooperation with the UX agency will turn out already at the stage of selecting the team that will implement the service for the client.
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Here we also explain how Zima selects the design team for the client.
The most important questions we ask ourselves during this conversation:
- Premium means expensive. Is this really the case with UX? Comparison of the costs of UX and other departments responsible for the product.
- Premium, that is, with limited availability. What does it mean that you have to wait for a good UX?
- Premium means exclusivity. How it should look experience of cooperation on the line client - agency?
- Premium, that is, from the best specialists. What should be the UX team that carries out services for the client?
- Premium, that is, personalized and tailored to the customer. Why does every UX design need to be personalized?
We encourage you to subscribe to our podcast! If you are interested in the topic of customer experience in the digital world and how design can support the achievement of business goals, stay with us. Every two weeks we share our knowledge and that of our clients.
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Do you want to know more about it?
During a 15-minute conversation with an expert, you can discuss, among other things, how to improve customer satisfaction, design and test an MVP, create an attractive and competitive product design, conduct a UX, UI audit, or make the purchase path easier.
