Market One Capital - investment fund website design
See how we designed our investment portfolio and presented the company's values and introduced the Market One Capital team.
Market One Capital is a Polish venture capital fund that invests in early stage startups, mainly from the B2B and B2C sectors, such as marketplace platforms, based on network effects and software. As part of the cooperation, we designed a website presenting the client's investment portfolio.
As part of the project, a website was created with an expressive, grid-based graphic design and an interface based on micro-interactions and animations.
One of the requirements of the client was to base the visual side of the site on the works of Piet Mondrian. Keeping this requirement in mind, we used expressive contours, simple geometry and colors from the composition of this artist.
UX & UI
Sistema de diseño
Marketing Animations
Context of the project
Market One Capital approached us with a vision to create a modern, dynamic website. The website is not only intended to attract the attention of potential startups in which Market One Capital can invest and business partners, but also to highlight the unique values of the company and its success in investments. The website was intended to be a showcase of the fund, showing its experience and expertise in the venture capital sector.
The client needed a solution that on the one hand would be functional and easy to navigate, and on the other hand distinctive, filled with animations and micro-interactions and unique.
Information Architecture and UX Design
When creating an information architecture, we focused on simplicity and functionality. The site was intended to be intuitive so that users could easily find the most important information. We have built a structure that allows easy access to key sections such as investment portfolio, team information, company mission and values, and contact. In addition to the eye-catching design, the home page was also supposed to be a hub, allowing you to reach other subpages without using the menu.
Visual direction
Visually, we opted for minimalism inspired by the art of Piet Mondrian, which was one of the key requirements of the client. Simple shapes, expressive lines and vibrant colors, but in a palette limited to basic colors, gave the site a modern and at the same time elegant character.
This approach was both a design and navigation challenge — we had to strike a balance between aesthetic vision and website functionality.
We have applied consistent visual concepts that make every element of the page not only look interesting, but also support users in navigating the site easily.
Design System
Such a distinctive design required an unconventional approach to System Design. This was influenced by a large number of unique, unique elements and interactions that are based on microanimations. Here we have used lottie animations- small vector graphics animations that allow you to move elements without losing quality. Scaling and responsiveness of library elements was also a demanding element.
Winter has successfully designed a new design for our site that both improves and simplifies the UX of our platform. The Zima team is efficient and focused on their tasks. We worked with Asia, Ilona and Marta, who helped us simplify the complicated path of the investor. The designers of Zima have planned a user-friendly communication of Vinesia, which emphasizes the values of our company.
Our team worked in a design model
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