Market One Capital - investment fund website design
See how we designed our investment portfolio and presented the company's values and introduced the Market One Capital team.
NovUm medical clinic is a clinic for the treatment of infertility. The overarching goal of the project was to reduce patient service time during their first visit to the facility. To this end, we have developed the concept of the Patient Portal, which allows you to register online without having to leave your home.
As part of the cooperation, a website project was created. We placed special emphasis on the presentation of products - in-person training and online courses, which are the distinguishing feature of the [ation] center offer.
We have created a set of graphic elements and guidelines to facilitate the creation and maintenance of a uniform image in products.
UX & UI
Sistema de diseño
Marketing Animations
Context of the project
Market One Capital approached us with a vision to create a modern, dynamic website. The website is not only intended to attract the attention of potential startups in which Market One Capital can invest and business partners, but also to highlight the unique values of the company and its success in investments. The website was intended to be a showcase of the fund, showing its experience and expertise in the venture capital sector.
The client needed a solution that on the one hand would be functional and easy to navigate, and on the other hand distinctive, filled with animations and micro-interactions and unique.
Information Architecture and UX Design
When creating an information architecture, we focused on simplicity and functionality. The site was intended to be intuitive so that users could easily find the most important information. We have built a structure that allows easy access to key sections such as investment portfolio, team information, company mission and values, and contact. In addition to the eye-catching design, the home page was also supposed to be a hub, allowing you to reach other subpages without using the menu.
Visual direction
Visually, we opted for minimalism inspired by the art of Piet Mondrian, which was one of the key requirements of the client. Simple shapes, expressive lines and vibrant colors, but in a palette limited to basic colors, gave the site a modern and at the same time elegant character.
This approach was both a design and navigation challenge — we had to strike a balance between aesthetic vision and website functionality.
We have applied consistent visual concepts that make every element of the page not only look interesting, but also support users in navigating the site easily.
Design System
Such a distinctive design required an unconventional approach to System Design. This was influenced by a large number of unique, unique elements and interactions that are based on microanimations. Here we have used lottie animations- small vector graphics animations that allow you to move elements without losing quality. Scaling and responsiveness of library elements was also a demanding element.
Winter has successfully designed a new design for our site that both improves and simplifies the UX of our platform. The Zima team is efficient and focused on their tasks. We worked with Asia, Ilona and Marta, who helped us simplify the complicated path of the investor. The designers of Zima have planned a user-friendly communication of Vinesia, which emphasizes the values of our company.
Our team worked in a design model
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