45 What's bugging Generation Z in apps? 📲 A guide for owners of digital products
Today we will talk about how to design digital products to appeal to the tastes of the younger generation.
[🇬🇧 Sorry, this podcast is being hosted in Polish 😕]
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In this episode:
What will you learn from this episode?
- Zetki mainly use the phone
Generation Z uses almost exclusively mobile devices. Unadapted applications and limited functionality of mobile versions (lack of a mobile-first approach) can effectively discourage users. - Disgust for advertising
82% of Gen Z skips ads whenever they can. At the same time, many of them cannot afford paid subscriptions (premium Youtube, streaming platforms) — overcoming adversity is a challenge for brands that want to engage their users. - Reluctance to set up accounts
Forcing to register before testing a product is an insurmountable barrier for most users. Zetki prefer guest mode or access to basic functions without having to log in. - How to study GenZ?
Research needs to be interactive and engaging to capture their true habits and needs. There is no room for boring questioning. - Diversity of Generation
The Zet generations do not treat themselves as one big group. Diversity within a generation is crucial to sound conclusions. From us you will learn how to choose your target audience.
⚒️ Tools we use:
- ChatGPT: support in generating content and editing texts, searching for concepts, organizing statements
- Perplexity AI: tool for quick research and verification of information, searching for sources, pulling a short summary of long reports/articles
- Mid Journey: creation of graphics, illustrations and visualizations of personas - the quality of this tool has improved strongly recently, and we are fine-tuning better prompts
- Luma AI: creating videos with the help of artificial intelligence
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