How does Generation Z shop: Individual in-depth interviews with high school students.
Our client sought opportunities to increase student engagement in digital educational products. Therefore, they opted for in-depth research with young consumers.
We are impressed with the results of the research conducted by Zima. The wealth of information we received has significantly expanded our understanding of both our customers and our products. Zima provided us with precise research findings and a set of valuable recommendations that have fuelled our ongoing efforts.
Our client from the Education Industry
